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‘Practice makes perfect.’ How many times have you heard this saying?

The truth is, yes, practice does make perfect. But why do you have to be perfect?

What will being perfect achieve? What is your definition of perfect? What is the perfect job? What is the perfect life? I could go on and on.

It’s funny how business is akin to so many things in life, be it sport, family life, relationships and many other things. For me, fishing provides some great metaphors that really resonate with running a business.

So what happens when you miss out on the catch of your life?

You have been building your business for years putting in the hard yards, extremely long hours and countless sleepless nights, not to mention taking lower pay, the impacts to your personal and family life, etc.

Finding, keeping and rewarding the right people is challenging, whether it is staff or clients.

When you think of customer retention or even attracting new staff or clients, what is the first thought that enters your mind?

Scaling a business has always been one of the hardest and hit-and-miss things to get right.

Business growth comes in so many forms, and you would need a crystal ball to predict where, when and how it happens most of the time.

The way I look at scalability and growth takes two forms: planned or unplanned.

Since starting up in 2008, CKI Group has always strived to be agile and flexible in our approach to taking on new opportunities. We’ve also been extremely client focused. Another major factor in our growth is that we have always placed emphasis on building a great team and looking after our people.

These essential elements have enabled us to grow from a self-funded start-up to the point where we now employ around 250 people across Australia and generate approximately $50 million in revenue annually.